terry-kane-head-of-auto-finance-government-telco-and-travel-e28093-mena-facebook-and-instagram |
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More than
500 million Instagram users share an average of 95 million photos and videos
per day
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The impact
Instagram has on travellers, from inspiration through to booking, was explored at
Arabian Travel Market
The advent of Instagram and
advanced technology has changed the traveller’s journey from inspiration
through to booking, according to a social media expert speaking on Arabian
Travel Market’s Global Stage.
Those travelling no longer
rely on guidebooks or travel catalogues with out-of-date information, or even
paper maps to navigate their latest holiday destination. Instead, travellers
now have real-time access to various social media platforms such as Instagram.
With more than 500 million
users sharing an average of 95 million photos and videos per day, travel plans
are continuously being made, shared and made again on Instagram.
Today’s frequent travelers browse
Instagram 28 days out of every month, searching for new ideas and new holiday
destinations.
During
a seminar session entitled ‘Inspiring the Explorers – Destination Instagram’ at
Arabian Travel Market today (Monday 23rd April), the unique
opportunities Instagram’s visual nature has given to travel lovers around the
world was explored.
Terry
Kane, Head of Auto, Finance, Government, Telco and Travel – MENA, Facebook and
Instagram, said: “Today, more and more travellers begin their journey on
Instagram, looking for inspiration for their next adventure, next destination
to visit or next restaurant to dine in. Viewing pictures, videos or stories on
Instagram gives users a sense of wanting to be there and wanting to experience
what they are viewing.
“With
so many people sharing their experiences on Instagram, it is easier now than
ever to research trips before you depart to find new ideas and new destinations
to explore that are off the beaten track, allowing you to create your own
individual journey and experience.”
Arabian
Travel Market will run until Wednesday 25th April at Dubai World
Trade Centre. For more information on the four-day exhibition, please visit the
website at www.arabiantravelmarket.wtm.com.
Tags:Terry Kane Arabian Travel Market Instagram